Lotus Flower

Ariadna Ortiz Naya

I do

About

I'm Ari. I specialise in digital and website marketing for a customer-facing role in Reach PLC's B2B digital marketing department. I build, design, re-design, strategise on-site SEO, complete domain and DNS registration, create GA and GTM events and revise code at an instrumental level. I've trained in data engineering; I can build and maintain batch or real-time data pipelines in production while maintaining and optimising the data infrastructure. I'm bilingual; I've taught Spanish and English. I'm also a passionate writer and spoken word performer. I've been running my WordPress Poetry blog since 2019 (among other blogs) and performing since 2018 in Madrid and Bristol (in English).

Digital Creative & Marketing Specialist

I was born in Venezuela, where I studied Marketing and Advertising. I moved to Spain in 2017 and later made the UK my home in 2019.

  • Birthday: 10 March 1996
  • Phone: +44 7871 9023 97
  • City: Bristol

I'm a multidisciplinary digital creative. I design and build websites, manage their on-site SEO, use code on my builds, and write and design blogs. I'm also a persuasive and patient communicator with years of experience in customer-facing roles.

Tickets Solved in a Year

100+ Blog Entries

Live Landing Pages

Blog Views

Skills

A summary of my current skill set.

UX & UI Design 80%
Data Engineering & Web Development 60%
Creative Writing 90%
WordPress 70%
Domain & DNS Management 75%
Google Analytic Tools 75%

Resume

An overview of my university education from 2014 to 2017 and work experience from 2017 till today.

Sumary

Ariadna (Ari)

In my role with Reach as a Digital Marketing Executive, I have 3+ years of experience building, designing, strategising and working closely with Google analytic tools for website statistics. I have 5+ of experience blogging poetry and opinion pieces. I'm currently exploring other writing genres.

Education

Bachelor of Advertising & Marketing

2013 - 2017

Antonio José de Sucre University

I graduated in Advertising and Marketing in 2017 at the Venezuelan Experimental Polytechnic University, Antonio José de Sucre.

Iungo & Other Online Courses

2023 - Present

iungo & udemy.com

In March of 2025, I completed a Level 5 Data Engineering Bootcamp with iungo Solutions. I've also done an SEO course of 17.5 hours and a PHP course of 1.5 hours. I'm self-trained in web development, I use these skills at work and in my free time.

Professional Experience

Digital Marketing Executive (B2B)

August 2021 - Present

Reach PLC, Bristol

  • I design modern websites and redesign old websites for loyal Reach clients when they need refreshing.
  • On Google Analytics and GTM, I support the sales team by programming events for the client's websites.
  • I do consistent website health checks where I improve the SEO and usability of the site.
  • I do keyword research for PPC campaigns and for on-site SEO.
  • I successfully transfer out domains, change DNS records, and go live with the websites we build.
  • I problem-solve tickets and client queries in a fast-paced environment.

Past Experience

2017 - 2021

Madrid, Spain & Bristol, UK

  • Call centre representative at Computershare, Bristol, UK (2020 - 2021).
  • Spanish tutor in Bristol, UK (side business).
  • English tutor in Madrid, Spain.
  • Junior manager, waitress and bartender in Madrid and Bristol.

Portfolio

Web design, creative writing, code and blogging samples.

  • All
  • Code
  • Blog
  • Web
Wise Mentoring Landing Page

Wise Mentoring Landing Page

Landing page build and design.

Digital Poetry Shop

Digital Poetry Shop

Loading CSS cat code and self-published works.

Spotless Removals & Clearance Website Redesign

Website redesign with no content changes.

Figma Hero Section Proposal

Requires figma login. The prototype responds to ↓ and ↑ keys.

Level 5 Data Engineering

Level 5 Data Engineering Certificate from iungo Solutions.

WordPress Poetry Blog

Poetry blog and photography thisisnota.business.blog

GitHub

Applications made with HTML, CSS, JavaScript and React.

Web Developer Course

Udemy course by Rob Percival "The Complete Web Developer Course 3.0."

Expertise

A brief look at the different areas I specialise in. Here, I delineate how I use my skills daily.

HTML, CSS & JavaScript

I install widgets or other third-party codes and develop in this area by creating my code.

Interpersonal Communication

I perform and express myself eloquently with clients and when presenting. I can also speak Spanish.

Google Analytics & GTM

For websites, I can create form submissions, calls and email events.

Creative Writing & SEO

From poetry to emails, I can write with confidence in any tone.

Photoshop, Figma & Canva

I work closely with Photoshop, Figma and Canva. I occasionally use Illustrator to modify vectors.

Data Engineering

Qualified to build systems that collect, manage, and convert data for data analysts.

Contact

Let's get in touch! Send me a message.

Address

Gloucester Road, Bristol, UK

Phone

+44 7871 9023 97

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