Lotus Flower

Ariadna Ortiz Naya

I do

About

I'm Ari. I specialise in digital and website marketing for a customer-facing role in Reach PLC's B2B digital marketing department. I build, design, re-design, strategise on-site SEO, complete domain and DNS registration, create GA and GTM events and revise code at an instrumental level. I'm bilingual; I've taught Spanish and English. I'm also a passionate writer and spoken word performer. I've been running my WordPress Poetry blog since 2019 (among other blogs) and performing since 2018 in Madrid and Bristol (in English).

Digital Creative & Marketing Specialist

I was born in Venezuela, where I studied Marketing and Advertising. I moved to Spain in 2017 and later made the UK my home in 2019.

  • Birthday: 10 March 1996
  • Phone: +44 7871 9023 97
  • City: Bristol

I'm a multidisciplinary digital creative. I design and build websites, manage their on-site SEO, use code on my builds, and write and design blogs. I'm also a persuasive and patient communicator with years of experience in customer-facing roles.

Tickets Solved in a Year

100+ Blog Entries

Live Landing Pages

Blog Views

Skills

A summary of my current skill set.

UX & UI Design 80%
Code & Web Development 40%
Creative Writing 90%
WordPress 70%
Domain & DNS Management 75%
Google Analytic Tools 75%

Resume

An overview of my university education from 2014 to 2017 and work experience from 2017 till today.

Sumary

Ariadna (Ari)

In my role with Reach as a Digital Marketing Executive, I have 3+ years of experience building, designing, strategising and working closely with Google analytic tools for website statistics. I have 5+ of experience blogging poetry and opinion pieces. I'm currently exploring other writing genres.

Education

Bachelor of Advertising & Marketing

2013 - 2017

Antonio José de Sucre University

I graduated in Advertising and Marketing in 2017 at the Venezuelan Experimental Polytechnic University, Antonio José de Sucre.

Udemy Online Courses

2023 - Present

udemy.com

I've completed a SEO course of 17.5 hours and a PHP course of 1.5 hours. I'm currently training in Web Development and the course is 61 hours long.

Professional Experience

Digital Marketing Executive (B2B)

August 2021 - Present

Reach PLC, Bristol

  • I design modern websites and redesign old websites for loyal Reach clients when they need refreshing.
  • On Google Analytics and GTM, I support the sales team by programming events for the client's websites.
  • I do consistent website health checks where I improve the SEO and usability of the site.
  • I do keyword research for PPC campaigns and for on-site SEO.
  • I successfully transfer out domains, change DNS records, and go live with the websites we build.
  • I problem-solve tickets and client queries in a fast-paced environment.

Past Experience

2017 - 2021

Madrid, Spain & Bristol, UK

  • Call centre representative at Computershare, Bristol, UK (2020 - 2021).
  • Spanish tutor in Bristol, UK (side business).
  • English tutor in Madrid, Spain.
  • Junior manager, waitress and bartender in Madrid and Bristol.

Portfolio

Web design, creative writing, code and blogging samples.

  • All
  • Code
  • Blog
  • Web
Wise Mentoring Landing Page

Wise Mentoring Landing Page

Landing page build and design.

Digital Poetry Shop

Digital Poetry Shop

Loading CSS cat code and self-published works.

Spotless Removals & Clearance Website Redesign

Website redesign with no content changes.

WordPress Poetry Blog

Poetry blog and photography thisisnota.business.blog

Figma Hero Section Proposal

Requires figma login. The prototype responds to ↓ and ↑ keys.

Expertise

A brief look at the different areas I specialise in. Here, I delineate how I use my skills daily.

HTML, CSS & JavaScript

I install widgets or other third-party codes and develop in this area by creating my code.

Interpersonal Communication

I perform and express myself eloquently with clients and when presenting. I can also speak Spanish.

Google Analytics & GTM

For websites, I can create form submissions, calls and email events.

Creative Writing & SEO

From poetry to emails, I can write with confidence in any tone.

Photoshop, Figma & Canva

I work closely with Photoshop, Figma and Canva. I occasionally use Illustrator to modify vectors.

Bootstrap

I built this portfolio using a Bootstrap template, customizing the colours, font, text and other values.

Contact

Let's get in touch! Send me a message.

Address

Gloucester Road, Bristol, UK

Phone

+44 7871 9023 97

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